Built by people who understand long shifts.
OrthoShift™ was founded by Michael and Evie — a married couple who spent decades on their feet. After years of long shifts and aching feet, they set out to build the shoe they always wished they'd had.
Two careers. The same sore feet.
For most of his life, Michael ran his own restaurant — on his feet from the first prep of the morning to the last table at night. Evie spent her career in healthcare, moving between patients through shifts that never seemed to end.
They came home from completely different jobs with the exact same ache: tired feet, heavy legs, and that bone-deep exhaustion that comes from standing on hard floors for hours.
For years, they simply accepted it. "It's part of the job," they told themselves. Everyone they worked with felt the same.
It wasn't just us.
The more they talked about it, the more they realised how many people live with it every single day. Nurses and carers. Chefs, waiters and bar staff. Warehouse and retail workers. Anyone whose job keeps them standing for 8, 10, even 12 hours at a time.
And the shoes most people reach for simply aren't built for it. Trainers made for running, flat canvas shoes, worn-out work shoes — few of them give your feet the cushioning and support to get through a full shift in comfort.
- Nurses & carers
- Hospitality & kitchens
- Retail & warehouse
So in 2023, we decided to fix it.
Michael and Evie started where most good ideas start — at the kitchen table. Sketches, late-night conversations, and one simple question: what would the perfect shoe for a long shift actually feel like?
They researched materials, tested cushioning, and obsessed over the details most shoes ignore. Not a fashion sneaker. Not a sports shoe. A shoe built for one thing — being on your feet all day, and still feeling good when you get home.
The OrthoShift™ All-Day Comfort Sneaker.
Everything they learned went into one shoe — designed from the ground up for people who don't get to sit down.
All-day comfort
Cushioning that holds up from the first hour to the last.
Lightweight feel
Light on your feet, so your legs don't carry the weight.
Breathable material
A woven mesh upper that keeps feet cool through long shifts.
Supportive fit
Built-in arch support and a steady, secure hold.
Air-cushion sole
Softens every step on hard floors.
Made for standing
Designed for people who are on their feet all day.
From people who don't get to sit down.
I'm a nurse on 12-hour shifts and these are the first shoes I don't think about by the afternoon. My feet just feel fine.
Twelve hours in a hot kitchen and my feet aren't done in by the end of service. So comfortable.
On my feet all day in retail. They're so light and comfy I forget I'm wearing them.
Why we do this.
OrthoShift™ isn't a faceless brand. It's two people who know exactly what a long shift does to your body — and who believe the people doing that work deserve to come home feeling better.
Our mission is simple: to help hardworking people get through long shifts in more comfort, and finish the day with a little less weight in their feet and legs. That's why we started, and it's the test every decision still has to pass.
— Michael & Evie
Comfort made for long shifts.
Discover the shoe Michael and Evie built for people like you.
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